Author: Senne Gorris - sources: geekologie.com - posted on: 2011-12-15 10:10:26
Female Superheroes pose for breast cancer screening
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DDB, an advertising agency from Mozambique thought of this very fun but effective campain for their client the Associação da Luta Contra o Cancer (ALCC), a non profit company that fights for better awareness of breast cancer. With these drawings of female superheroes they want to make breast cancer a more discusable subject because " when we talk about breast cancer, there are no woman or superwoman."
The message
On every poster we can read the following message "Nobody's immune to breast cancer.
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
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